Despite using the technology which is close to 30 years old, SMS marketing recorded a 200% increase in popularity in the past few years. Many brands have only recently started introducing this form of advertisement, and it’s being preferred even over some more popular forms such as email marketing. As it turns out, there’s a good reason for that.
The only prerequisites for receiving a message via SMS is to be within reach of a cell tower and have service. It isn’t dependant on an Internet connection, and it doesn’t cost the recipient any money. Over 98% of sent messages successfully get to the targeted person’s phone, compared to other methods that have to struggle to get through spam filters, ad blockers and other relevant software. This further leads to an increased amount of conversions, which makes it one of the most cost-effective forms of advertisement.
Direct & Fast
When a message is sent, it arrives to the recipient almost immediately. In cases where customers have to be notified of a time-sensitive event, such as a limited sale, it can be executed without any problems. With almost 80% of people having a smartphone on them 22 hours a day, there’s a high chance that most of the recipients will read the message. It’s also a very efficient way of reaching the slightly older population who may not be quite as tech literate.
Best Engagement Rate
Emails and phone calls can be left unchecked for days on end – this is not the case with text messages. On average, they’re read within 90 seconds of being received, which puts SMS marketing far above any other alternative. However, many businesses stick to only one message format which gets redundant over time, leading to poorer results. It’s important to vary the content to keep the engagement high. Text messages can also be used to send promotion coupons, discount codes and other offers.
Complements Other Forms
SMS messages have one flaw – they come with a character limit. However, they can be great for promoting other forms of advertisement. Even a simple reminder to check their emails can be quite beneficial. Keep them short and sweet, try to spike the customer’s interest and then use other marketing mediums to pass further information.
Textedly is an SMS marketing service that lets businesses build a contact list, create their personalized message and send it to everyone with just a single click of a button. Whether it’s 10 or 10 thousand messages, it’s up to the individual. Sign up for a 14-day free trial to try out one of the most efficient methods available.