Not so long ago, the television held a prominent place in virtually every American living-room. If brand marketers wanted to sell a product, TV was their most influential vehicle. These days, viewership is dwindling, and the established networks are fading into obscurity. Today, more is spent on digital advertisement than on TV-based promotions. Of all the video websites, YouTube is by far the most popular and lucrative. What’s more, it is inspiring millennials.
PROVIDING A ONE-ON-ONE EXPERIENCE
No one is foolish enough to believe that they are the only one watching a particular YouTube channel at any given time. Even so, a savvy YouTuber can draw each user in, making them feel unique and appreciated. Whether they are promoting a make-up line or taking the viewer along with them on a family trip, the best YouTube channel owners know how to make the experience very personal.
CONNECTING WITH VIEWERS’ EMOTIONS
This intimate feeling also makes it possible for famebit youtubers to influence the way their followers feel. If you have any doubts about this, simply do a search on YouTube for “promposal.” You will be treated to a seemingly infinite selection of recorded requests for dates to that all-important rite of high school passage, and you will probably celebrate right along with the askers when the answer is “yes.”
ENTERTAINING AND INFORMING
If you have a message to transmit or a career to promote, YouTube can be harnessed to help you accomplish your goal. Consumers love to be amused and challenged, and they also value well-researched, integrity-based information such as product unboxings and how-to videos. The best YouTube sites, such as L.A.-based musician and entrepreneur Nick Gross’ YouTube channel, engage their followers in as many ways as possible.
THINKING OUTSIDE THE BOX
The most popular YouTube channel owners are not afraid to take risks. After all, the site receives 300 hours of new video each minute, and about 5 billion videos are viewed every day. Staying relevant amid this digital onslaught is a definite challenge that the best YouTubers take on by keeping their content fresh and dynamic. To that end, they monitor their channel regularly, providing frequent updates and interacting with their followers. They do not view YouTube as a waste of time or a mere source of amusement; to many, it truly is their bread and butter.
Thanks to the internet and the mobile devices that use it as a platform, old-school television is taking a back seat. Savvy millennials have recognized this fact and are using it to their advantage. In all likelihood, this trend will only continue in the years to come.